How To Optimize Your Blog For SEO: A Step-by-Step Guide
The better you optimize your blog posts, the higher your webpages will be listed on search engine result pages
Why Blogging Is Important for SEO?
Blogging is a great way to generate fresh content on a website. You can manage your online presence and build trust. That’s the reason blogging is important.
Why Blogging Is Essential For Your Website?
- Boosts SEO
- Keeps People Updated About Your Business
- Creates Opportunities For Sharing
- Helps to rank your keywords
- Increase website engagement
In this article, I will share blog SEO tips to help you optimize your blog posts for SEO. With this tips you’ll get millions of visitors from the search engine.
Step 1: Optimize Page Title
According to Google,
Title tags can help a lot with your rankings.
The title tag is vital in the on-page SEO factor, gives an overview of what your page is all about.
Limit your title tag length to 60–65 characters. In the page title, Include your main keyword phrase.
Make sure it’s in the beginning/ front load that will make sure & seen more relevant.
Step 2: Optimize URL
URL optimization is one of the primary factors in On-page SEO. Google started to use strange versions of URLs in the search results.
How to create SEO-friendly URLs?
- Create short URL
- Insert your focused keyword in the URL
For example, In PayNow Corporate Guide we choose this keyword as our main keyword. So I used that keyword in my URL.
It’s not a rule that you can only use your main keyword in the URL. It’s ok to add an extra word to your URL.
Step 3: Optimize Meta Description
Recently, Google recommended that you write your meta descriptions. Crafting a readable, compelling description using main keywords can improve the CTR for a given webpage. Include your keyword once in your description.
How to create effective meta description?
Recipe 1: How do you make[topic/main key phrase]? Here are[rephrase Sub heading part].
Recipe 2: [Main key phrase] is a [write about the topic]. Check these [rephrase sub heading + enter main keyword].
Step 4: Insert focus keyphrase in your introduction
Try to insert your main keyword in 100–150 words. It will help to grab the attention of your readers and get them to stay on your page. Readers will understand what your page is about.
Step 5: Optimize Image
Optimized images may boost your ranking in Google’s image search. SEO-friendly images positively impact the overall user experience (UX).
ALT tags tell google about your image. It needs to be descriptive, also need to be brief. The limitation of the Alt tag is 125 characters.
Step 6: Optimize Heading (H1) Tag
The H1 tag will be the same as your title tag. Usually, the H1 tag will be the title of your blog post. Google has stated that H1 helps users understand the structure of the page.
Why is an H1 tag important for SEO?
- Helping website rank better
- H1 tells search engines and website visitors what the content of pages about.
- Improves accessibility for people who can’t easily read screens.
Note: Every web page should have only one <h1>.
Step 7: Optimize Subheading (H2, H3…) Tags
<h2> tag defines the subheadings in your webpage. Often main points are wrapped in subheadings. <h2>, <h3> subheadings used to break up content and make it scannable and easy to read. In a necessary situation, you can use H3 tags as headings under your H2s.
For example,
Step 8: Focus on Internal Linking
One page on your website links to another page on your website is known as internal linking.
The best practice is to link high-authority pages to a low authority page. Make sure you give a link to the right & descriptive anchor text.
Internal link helps set up site architecture and pass the link juice. Also, helps Google understand and rank your website.
Step 9: Focus on External Linking
One page on your website link to another website page is known as external linking. External links are the single most important factor for high rankings, stated in the Search engine ranking factor survey.
An external link is more valuable if it links to related pages, shows Google that your page is a hub of quality info. Also, help to improve the authority of your website.
Optimize Your Blog For SEO
I recommend starting to optimize your old posts so you can improve your rankings. I hope this article will help you to optimize your blog posts for SEO. If you are new & not enough time then consults an SEO agency. They have professionals to help you optimize your website.
If you still have any questions write in the comment box.
